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One of the most powerful ways that the network has raised $3 million for Yoni has been in the form of a promotional campaign for its new “TV, Music or Comedy” initiative. While the initial results were dismal, and it wasn’t until several months later that the campaign began a successful rollout that generated over $8,000 in extra funding and a whopping $2 million in cash on hand as well as additional funding from the sponsors. The campaign has become a major success and earned its own special show on the network, Yoni The Comedy’s “Shameless Entertainment Show” at 9PM on Saturday, when the show was in its second day.
“TV, Music or Comedy” has been the network’s mantra since its debut nearly two years ago but the promotion has gotten much bigger ever since. It was launched three months ago when the show aired on the Cartoon Network, where it drew 5.1 million viewers between 6PM to 10PM. Its second season debuted in the top twenty spots of both the advertiser and viewer ratings, and it won nine of 10 awards of its second broadcast season. in Kenya, 62580 ads